Founder’s Story

Tracy Glass

As a marketing veteran and health and wellness advocate, I serve as a strategic and creative thought partner for visionary leaders and conscious brands.

At the heart of my commitment to building and elevating brands that matter is genuine enthusiasm, curiosity, connection, and empathy. I believe in the power of authentic communication to transform not just how organizations connect with their audiences, but how they contribute to our collective well-being.

My Mission

EMPOWERING INDIVIDUALS, COMMUNITIES, AND ORGANIZATIONS TO LIVE IN ALIGNMENT WITH THEIR VALUES AND CURATE HEALTHY, CONNECTED, AND SUSTAINABLE LIFESTYLES.

Drawing on 25+ years as a brand storyteller and wellness advocate, I partner with purpose-driven leaders to create frameworks where audiences become movements and consumers find genuine belonging. My client engagements are filtered through a lens rooted in the belief that humanity, ingenuity, and purpose transform companies and their relationships with the people and communities they serve.

Experience includes:

    • Brand Story: Defining (or Redefining) the Brand

    • Brand Positioning: Audit, Audience + Landscape

    • Brand Guidelines: Written + Visual

    • Brand Journey: Objectives, KPIs + Timeline

    • Content Strategy: Framework + Activations

    • Paid and Earned Media Strategy

    • Strategic Partnerships: Building alliances that extend brand reach

    • Public Relations: Securing coverage across traditional and digital media

    • Content Marketing + Community Building: Creating engagement across platforms

    • Experiential: Designing retreats, conferences, and events

    • Ambassador + Influencer Programs: Cultivating relationships that amplify impact

Recent Work

Previous Brand Support

Bialetti, Blix, Coleman, Cuisipro, Cuddl DUDS, EFT UNIverse, Fellowes, Good Cook, Grillmaster, High Hopes, Homedics, Mr. Coffee, Teva, Thermos, Trudeau, Snapware, Sunbeam, and more.

LET’S CONNECT

I believe the most meaningful collaborations begin with a conversation. If you're ready to shift how you create impact and connection in the world, I'd love to hear from you.

Email: TracyGlass@shiftbrandlab.com