Brand and marketing strategy
For leaders, teams and organizations adapting
to a longer-lived world.
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If Americans 50+ were a country, they would be the third-largest economy in the world.
The 55+ population holds more than 70 percent of U.S. household wealth, yet only 5 to 10 percent of marketing budgets are aimed at them. And they're working, launching and leading longer than any generation before them.
Where others see a demographic, Shift Brand Lab sees a market rewriting the rules of age, work and lifestyle. As a strategy-first brand consultancy, Shift Brand Lab supports the leaders, companies and organizations build relevance and sustainability in the longevity economy.
Ready to make the shift?
Start with a 30-minute conversation about where you are and where you want to go.
Book a Callor email tracy@tracyglass.io