For professionals 50+
Become known for whatyou want to do next.
Shift Brand Lab is a personal brand strategy and marketing consultancy helping accomplished people turn decades of experience into new opportunities.
Start a conversation →Evolve
Build your reputation where you are or where you’re headed.
Clarify your expertise and earn recognition as the go-to expert for new roles, board seats or advisory work.
Create
Turn your ideas into something of your own.
Define what you want to build, then shape the brand for your business, creative venture or thought-leadership platform.
Contribute
Put your experience to work for what you care about.
Give people a clear reason to support your cause, join your community or take part in your initiative.
How it works
Build from the inside out.
Clarity
Define where you're headed and the impact you want to create.
Distinction
Articulate the expertise, perspective and experience that make you stand apart.
Expression
Bring your brand to life through your story, platform and body of work.
Growth
Build awareness, relationships and opportunities that support your long-term goals.
Reimagining the script
Your first career does not have to define what a second or third career might be.
Michael Clinton, author of ROAR
The longevity opportunity
For generations, life followed a familiar path: education, work and retirement. But as lifespans extend, so do the possibilities for how we live, work, create and contribute.
With decades of experience behind you and new opportunities ahead, you have the chance to rewrite that script and help shape a different future.
The expanding life horizon
Historic U.S. life expectancy at birth (rounded)100-year life: a possibility, not an average
A potential career span across the many chapters of a 100-year life.
Of projected U.S. labor force growth from workers 65+ in 2022–2032.
As likely to found a top‑growth company at 50 compared with age 30.
Sources: CDC; Stanford Center on Longevity; U.S. Bureau of Labor Statistics; MIT, Kellogg & U.S. Census Bureau.
Case studies
Stories of possibility.
The Healing Catalyst
Physician and Ayurveda expert built an internationally recognized platform of books, podcasts and speaking, bridging Eastern and Western medicine to help people live longer, healthier lives.
The Lagom Method
Former dentist, pro athlete and public health advocate built a brand ecosystem around the Swedish ethos of balanced living, with a book launch and a multi-tiered coaching platform.
First Year Forward
Co-founders launched a Chicago-based nonprofit that turns divorce into a journey of personal growth and resilience through guided healing circles and an alumni community, now expanding nationwide.
Jillian Eichel
Experienced professional turned founder, entrepreneur and podcast host, building a private practice and podcast series that guide people through meaningful personal and professional transformation.
Nora Collective
Investor and entrepreneur founded an AI-powered platform advancing midlife women’s health to address a critical gap affecting millions of women facing elevated chronic disease risk during the hormonal midlife transition.