For professionals 50+
Personal brand strategyfor a longer-lived world
Shift Brand Lab is a brand strategy consultancy helping accomplished people with decades of experience define their next chapter.
Start a conversation →For professionals & leaders
Evolve
Become known for the work you want to do next.
Clarify your expertise and position your experience for growth in your role, a career transition or advisory work.
For founders & entrepreneurs
Create
Bring your idea or creative project into focus.
Define its purpose and audience, articulate its value and develop a strategy that reaches the people it's meant for.
For community builders
Contribute
Put your experience behind what you care about.
Shape a community or initiative around a clear purpose, with a strategy to build support and keep people involved.
How it works
Build from the inside out.
Clarity
Define where you're headed and the impact you want to create.
Distinction
Articulate the expertise, perspective and experience that make you stand apart.
Expression
Bring your brand to life through your story, platform and body of work.
Growth
Build awareness, relationships and opportunities that support your long-term goals.
Reimagining the script
Your first career does not have to define what a second or third career might be.
Michael Clinton, author of ROAR
The longevity opportunity
For generations, life followed a familiar path: education, work and retirement. But as lifespans extend, so do the possibilities for how we live, work, create and contribute.
With decades of experience behind you and new opportunities ahead, you have the chance to rewrite that script and help shape a different future.
The expanding life horizon
Historic U.S. life expectancy at birth (rounded)
A potential career span across the many chapters of a 100-year life.
Of projected U.S. labor force growth from workers 65+ in 2022–2032.
As likely to found a top‑growth company at 50 compared with age 30.
Sources: CDC; Stanford Center on Longevity; U.S. Bureau of Labor Statistics; MIT, Kellogg & U.S. Census Bureau.
Case studies
Stories of possibility.
The Healing Catalyst
Physician and Ayurveda expert built an internationally recognized platform of books, podcasts and speaking, bridging Eastern and Western medicine to help people live longer, healthier lives.
The Lagom Method
Former dentist, pro athlete and public health advocate built a brand ecosystem around the Swedish ethos of balanced living, with a book launch and a multi-tiered coaching platform.
First Year Forward
Co-founders launched a Chicago-based nonprofit that turns divorce into a journey of personal growth and resilience through guided healing circles and an alumni community, now expanding nationwide.
Jillian Eichel
Experienced professional turned founder, entrepreneur and podcast host, building a private practice and podcast series that guide people through meaningful personal and professional transformation.
Nora Collective
Investor and entrepreneur founded an AI-powered platform advancing midlife women’s health to address a critical gap affecting millions of women facing elevated chronic disease risk during the hormonal midlife transition.