Brand strategy for the leaders shaping the longevity economy.

Solutions

Personal Brands

For leaders 50+ turning experience into influence and impact.

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Consumer Brands

For companies creating products and services for the 50+ market.

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Culture Brands

For organizations building cultures and communities that last.

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If Americans 50+ were a country, they would be the third-largest economy in the world.

The 55+ population holds more than 70 percent of U.S. household wealth, yet only 5 to 10 percent of marketing budgets are aimed at them. And they're working, launching and leading longer than any generation before them.

Where others see a demographic, Shift Brand Lab sees a market rewriting the rules of age, work and lifestyle. As a strategy-first brand consultancy, Shift Brand Lab supports the leaders, companies and organizations build relevance and sustainability in the longevity economy.

Ready to make the shift?

Start with a 30-minute conversation about where you are and where you want to go.

Book a Call

or email tracy@tracyglass.io