SHIFTBrand strategy focused on midlife.
Building brands for midlife — the leaders shaping it and the organizations serving it.
Let’s TalkA longevity-powered future will reward those already building for it.
If Americans 50+ were a country, they’d be the third-largest economy in the world. They hold most of the nation’s household wealth, yet they remain the most overlooked market of our time.
And they’re far from finished. More are choosing to keep working, building and leading.
Shift Brand Lab helps midlife leaders design their next chapter and organizations create values-driven brands, cultures and communities that connect with the 45+ market.
Sources: AARP; Federal Reserve; EBRI.
Design for what’s next
MEET TRACY
Tracy Glass has spent three decades building brands, from start-ups and emerging companies to household names like Mr. Coffee, Sunbeam, Snapware and Teva.
Her work spans brand and marketing strategy, creative, communications and experiences. She also spent nearly a decade with International Housewares Association, working at the intersection of brands, retailers, media and consumers.
Today, through Shift Brand Lab, she brings that breadth of experience to people and organizations responding to a fundamental shift in how we work, live, connect and define what matters.
Ready to make the shift?
Start with a 30-minute conversation about where you are and where you want to go.
Book a Callor email tracy@tracyglass.io