Personal branding for 50+
Your experience is your greatest asset.What’s next is yours to define.
A personal brand strategy consultancy helping experienced professionals expand their influence, opportunities and impact in a longer-lived world.
Longer lives mean more chapters.
New careers. New ventures. Lasting impact.
Why Shift
Personal branding through the lens of brand strategy.
Shift uses brand strategy to help executives, founders and thought leaders clarify their position, shape their story and build a platform for the work ahead.
Strategy first. Visibility follows.A more intentional, differentiated and enduring approach to personal branding.
The work
Strategy, story and visibility, built around where you’re going.
Direction
Define where you’re going and what you want to be known for.
Distinction
Clarify what makes you different and own your point of view.
Expression
Shape your story, voice and presence across key channels.
Momentum
Activate through thought leadership, media, speaking and new opportunities.
The longevity opportunity
Longer lives are making room to lead, build and give back.
U.S. life expectancy rose nearly 30 years in a century, and the number of Americans living to 100 is projected to quadruple by 2054.
51%
of U.S. small businesses are owned by people 55 and older.
SCORE, 2021
150 million
jobs worldwide will shift to workers 55 and older by 2030.
Bain & Company, 2023
1 in 3
Americans 50+ already pursue goals that serve the common good.
Stanford & Encore.org, 2018
About
An independent consultancy founded by Tracy Glass
A brand strategist and creative thought partner, Tracy brings three decades of brand experience to people building for a longer-lived world.
Meet Tracy →
Start with a conversation.
A free 30-minute call about where you are and where you want to go.