For professionals 50+
Personal brand strategyfor a longer-lived world
Shift Brand Lab is a brand strategy consultancy helping accomplished people with decades of experience define their next chapter.
Start a conversation →For professionals & leaders
Evolve
Reposition your experience,elevate your visibility andexplore new possibilities foryour career and leadership.
Learn more →For founders & entrepreneurs
Create
Transform your ideas,expertise and ambitions intonew ventures, businesses andcreative pursuits.
Learn more →For community builders
Contribute
Build a platform for thoughtleadership, advocacy,community-building andmeaningful change.
Learn more →How it works
Built from the inside out.
Clarity
Define where you're headed and the impact you want to create.
Distinction
Articulate the expertise, perspective and experience that make you stand apart.
Expression
Bring your brand to life through your story, platform and body of work.
Growth
Build awareness, relationships and opportunities that support your long-term goals.
Reimagining the script
Your first career does not have to define what a second or third career might be.
Michael Clinton, author of ROAR
The longevity opportunity
For generations, life followed a familiar path: education, work and retirement. But as lifespans extend, so do the possibilities for how people live, work, create and contribute.
With decades of experience behind them and new opportunities ahead, today’s professionals have a chance to rewrite that script and help shape a different future for generations to come.
The expanding life horizon
Historic U.S. life expectancy at birth (rounded)
A potential career span across the many chapters of a 100-year life.
Of projected U.S. labor force growth from workers 65+ in 2022–2032.
As likely to found a top‑growth company at 50 compared with age 30.
Sources: CDC; Stanford Center on Longevity; U.S. Bureau of Labor Statistics; MIT, Kellogg & U.S. Census Bureau.
Recent work
The Healing Catalyst
A personal brand, podcast, editorial platform and social media presence built around one distinct voice on healing.
Nora Collective
Brand strategy for an AI-driven women's health concept bringing coaching, content and community together in one platform.
First Year Forward
A growth-focused divorce community designed around peer support, shared learning and lasting connection through the first year.
The Lagom Method
A thought leadership platform bringing together a book launch, messaging and community circles around balanced living.
Jillian Eichel
Personal brand positioning and launch strategy helping an experienced professional shift careers and build a distinctive new practice.