For Companies and Brands
Brand Strategy & Culture Integration for the Midlife Market
The midlife market represents a significant and often overlooked demographic with unique values, purchasing power, and leadership experience. Shift Brand Lab provides the expertise to effectively engage this influential group — from the inside out,
Our Holistic Approach
BRAND STRATEGY & Evolution
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Deep dive midlife market analysis.
Brand positioning and messaging tailored to midlife values
Age-inclusive marketing & campaign development
Innovation & collaboration
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Midlife-focused innovation workshops.
Product/service development & optimization for the midlife consumer
Collaboration with industry experts and midlife thought leaders
CULTURE & LEADERSHIP
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Leadership development programs designed for midlife leadership
Strategies for effective intergenerational collaboration
Fostering a culture that values experience and expertise at all levels
THOUGHT-LEADERSHIP & BRANDING WORKSHOPS
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Executive Programs
Comprehensive personal branding programs for senior leaders looking to build an impactful professional presence.
Features:
• Personal Brand Strategy
• Leadership Story Creation
• Digital Presence Optimization
• Content Strategy Framework
• Implementation Support
Workshop Examples:- Building Your Leadership Platform
- Developing Your Executive Brand Story
- Mastering Your Digital Leadership Brand
- Your Thought Leadership Strategy
- Elevating Executive Brand Presence -
TEAM BRAND WORKSHOPS
Interactive and action-oriented sessions for marketing, sales, and professional teams looking to build aligned personal brands.
Features:
• Team Brand Strategy Development
• Professional Story Framework
• Content Creation System
• Digital Presence Building
• Implementation Support
Workshop Examples:
- Building Your Team Brand Alignment
- Creating Your Professional Platform
- Developing Your Content Strategy
- Mastering Your Digital Brand Presence
- Expanding Your Professional Network -
EVENT PROGRAMS
Dynamic branding sessions for conferences, associations, and networking groups to transform audiences' professional presence.
Features:
• Keynote Presentations
• Breakout Sessions
• Interactive Workshops
• Content Strategy Framework
• Implementation Resources
Workshop Examples:• Building Your Professional Brand Power
• Creating Your Brand Story Framework
• Developing Your Digital Brand Impact
• Mastering Your Personal Brand Strategy
• Elevating Your Professional Presence