SHIFT
Human-centric brand building for the longevity economy.
We are a brand strategy consultancy using our experience and passion to empower human flourishing.
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WELCOME TO SHIFT BRAND LAB
As a strategy-first brand consultancy, we help brands, leaders, and visionary organizations architect relevance in the longevity economy by creating previously unimagined possibilities.
A seismic demographic shift is transforming business and culture. Where others see demographics, we see unprecedented opportunity for innovation. The opportunity? A $22 trillion market rewriting the rules of age, work, and lifestyle.
Through cultural intelligence and creative mastery, we help organizations and leaders move beyond conventional thinking to shape the future of this influential market.
THE POWER OF THE MIDLIFE MARKET
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ECONOMIC POWER
76% of U.S. spending power is in the hands of 45+
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MARKET BLINDSPOT
7% of marketing dollars reach this market
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Missed opportunity
83% believe they are misunderstood
WHO WE SERVE
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MIDLIFE LEADERS
Transforming decades of wisdom into cultural and market impact. For seasoned founders, creators, and executives ready to architect powerful platforms and lead meaningful movements in the longevity economy.
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Visionary Brands
Building culturally-resonant brands that define the longevity economy. For forward-thinking companies ready to move beyond demographics to create authentic connections and lasting market impact with the most influential consumer group in history.
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CONSCIOUS ORGANIZATIONS
Shaping the future of multigenerational success. For organizations committed to capturing the $22 trillion longevity opportunity through cultural intelligence, intergenerational collaboration, and innovative thinking.
JOIN THE CONVERSAtION: SHIFTING THE MIDLIFE NARRATIVE
Connect with fellow innovators and stay ahead of trends in the longevity economy through “Third Thursday” free community discussions:
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12 PM CST
Explore how to harness "what Arthur Brooks calls “crystallized intelligence” and life experience to create meaningful impact in the longevity economy.
Link to register: https://calendly.com/tracyglass-shiftbrandlab/third-thursday-community-discussion-january -
12 PM CST
Fresh perspectives on combating ageism and building brands that bridge generations, featuring key takeaways from Century Summit V.
Register:
https://calendly.com/tracyglass-shiftbrandlab/third-thursday-community-discussion-february-2025 -
12 PM CST
Transform your expertise into a powerful platform that inspires community and drives cultural change in the longevity economy.
Register:
https://calendly.com/tracyglass-shiftbrandlab/third-thursday-community-discussion-march-2025
what we do
The modern midlife consumer defies every market assumption - digitally native, culturally influential, and armed with unprecedented spending power. Yet most brands and organizations remain stuck in outdated narratives.
We're here to change that. Through three core offerings purpose-built for the longevity economy:
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We decode the cultural dynamics of the modern midlife market to build brands that matter. Our methodology moves beyond demographics to uncover the insights that lead to powerful brand narratives and authentic market connection. For organizations ready to capture their share of a $22 trillion opportunity.
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Transformative programs that reshape how organizations think about and serve the longevity economy. Built on deep cultural intelligence and contemporary market understanding, we help teams identify and seize opportunities others miss. For leaders who know that yesterday's playbook won't win tomorrow's market.
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Strategic guidance for organizations navigating the longevity economy. We serve as your cultural scouts and strategic partners, helping you stay ahead of market evolution and identify breakthrough opportunities. For visionary leaders and organizations committed to long-term market leadership.
