The $15 Trillion Blindspot: Why Brands Are Missing Their Most Powerful Consumer

In a recent Forbes article, Mika Brzezinski revealed a staggering statistic: women over 50 now command more than $15 trillion in purchasing power, representing 27% of all consumer spending. Yet this demographic remains one of the most underserved markets in modern business. Discover why this represents not just a missed opportunity, but a fundamental shift in how brands need to think about growth.