In a recent Forbes article, Mika Brzezinski revealed a staggering statistic: women over 50 now command more than $15 trillion in purchasing power, representing 27% of all consumer spending. Yet this demographic remains one of the most underserved markets in modern business. Discover why this represents not just a missed opportunity, but a fundamental shift in how brands need to think about growth.

What if the key to building a lasting brand isn't just about strategy, but about identity? Discover how James Clear's 'Atomic Habits' framework transforms brand building and leadership.

The most profound economic and cultural shift of our time isn't happening in Silicon Valley's tech campuses or on Wall Street's trading floors. It's happening in the minds and lives of people we've traditionally called "middle-aged" – a term that has become as outdated as the rotary telephone.