Our BrandShift™ FrameworK

BrandShift™ is our tool for thinking about brand strategy, to help you uncover the foundational ingredients of your brand, including:

- Who are we?
- Where are we going?
- Why do we exist?
- What do we do?
— Who are we serving?
- How do we do things?

  • S: Story

    PURPOSE
    Why brand exists
    Vision and mission
    Business goals

  • H: HEART

    ESSENCE
    Brand archetype
    Define brand values
    Brand story

  • I: INSIGHTS

    POSITIONING
    Market research
    SWOT analysis
    Brand positioning

  • F: Foundation

    PRESENCE
    Tone and voice
    Moodboard
    Visual Direction

  • T: Touchpoints

    BRAND ROADMAP
    Goal setting and KPIs
    Implementation plan
    Launch strategy

Ready to take your project, vision, or company to the next level? Contact us to find out how The BrandShift Framework and our expertise can help you achieve your goals.